Tag Archive - seth godin

Seth Godin and the forgettable church

Seth Godin understands that individuals and organizations must offer something of value to be noticed and become remarkable. Remarkable is one of those words that we use regularly but don’t stop to think about its implications. Remarkable is the act of doing or being that is worth noticing and sharing because it represents something out of the ordinary.

In this post, Seth talks about the circle of the missed. He’s not talking about missing or mourning people as much as he is talking about the connection your organization is making with others. Is it so compelling that if you stopped doing it people would be upset?

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Seth Godin explains exceptional

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Seth Godin recently posted about Brand Exceptionalism. It was nothing short of brilliant. (I’ve come to expect that from him.) He clearly articulates where many churches are when he writes:

The problem with brand exceptionalism is that once you believe it, it’s almost impossible to innovate. Innovation involves failure, which an exceptional brand shouldn’t do, and the only reason to endure failure is to get ahead, which you don’t need to do. Because you’re exceptional. Continue Reading…