Seth Godin understands that individuals and organizations must offer something of value to be noticed and become remarkable. Remarkable is one of those words that we use regularly but don’t stop to think about its implications. Remarkable is the act of doing or being that is worth noticing and sharing because it represents something out of the ordinary.
In this post, Seth talks about the circle of the missed. He’s not talking about missing or mourning people as much as he is talking about the connection your organization is making with others. Is it so compelling that if you stopped doing it people would be upset?